Wrigley expanded production outside of the U.S. with a factory in Canada.
Doublemint gum is introduced.
A factory is opened in Australia.
Construction of the Wrigley building commences in Chicago. It is completed
A factory is opened in Great Britain.
A factory is opened in New Zealand.
The "Doublemint Twins" marketing concept make its debut.
During World War II, then company president Philip Wrigley
made an unusual business decision. Due to wartime rationing, Wrigley could not
maintain production. So rather than compromise the quality by changing the
formulas, the company took Spearmint, Doublemint and Juicy Fruit off the
civilian market and dedicated the entire output of these brands to the U.S.
Armed Forces. During its absence from the market, Wrigley maintained
public memory utilizing a "Remember this Wrapper" ad campaign.
Wrigley's gum was reintroduced to the civilian market.
Wrigley's Spearmint came back on the market in 1946.
Juicy Fruit followed later that same year, and Doublemint reappeared in 1947.
Though these brands had not been sold in the United States for two years, they
quickly regained and then exceeded their pre-war popularity.
William Wrigley succeeds his father Philip,
as president and CEO. Strategic direction of geographic expansion ensues.
During his 38-year tenure at the helm of the Wrigley Company, production
facilities sprouted up in nine new countries and Wrigley brands became known
Freedent was introduced in 1975 as the first non-stick alternative for people who have dental work.
Available in a variety of great-tasting flavors, Freedent’s non-stick formula is
great . Freedent is sold in the traditional stick format in the United States,
Germany, New Zealand and France, and is offered in a pellet format in Canada.
Big Red cinnamon gum was introduced. In 2001, Big Red's hot cinnamon taste
was updated to give consumers longer lasting fresh breath. It is available in
the United States, Germany and Canada.
Wrigley introduced its first sugarfree gum, Extra. Within five years, Extra became the #1 selling brand
of sugarfree gum.
Winterfresh introduce and marketed as "icy cool". Targeted
advertising has made it a popular chewing gum among U.S. teens.
Eclipse sugarfree, candy coated, breath freshening gum is
introduced. Its sister product in Canada is
In a cross-continent launch, Airwaves Honey & Lemon was
introduced simultaneously across 18 different markets in Europe. In addition to
its original Honey & Lemon, Airwaves comes in Menthol Eucalyptus, Blackcurrant
with Vitamin C, Spicy Cocktail, Ginger Orange and Cherry Menthol. Airwaves
continue to expand its presence from Ireland in the west to China in the east.
Already a top selling brand across Europe, Orbit’s launch in the U.S. was a huge
success. The brand comes in five flavors and a tab format.
Eclipse breath strips were introduced as a new kind of breath-freshening
product. These micro-thin, dissolvable strips offer portable portable breath
freshening. In 2003, they were introduced to Europe.
Building on the Juicy Fruit name, a pellet format product is
offered in "Strappleberry" (strawberry
and apple) and "Grapermelon" (grape
and watermelon) flavors. Marketed to U.S. teens and tweens.
European launch of Orbit Drops, a sugarfree dental candy, in over
a dozen countries including Austria, the Czech Republic, Croatia, Greece,
Hungary, Israel, Russia and Slovenia. Building on the Orbit sugarfree gum
brand in Europe, these candies are marketed as offering dental benefits in the
form of a hard candy.
Global marketing of Hubba Bubba brand bubble gums commence.
Extra and Eclipse Mints were introduced in Great Britain and
the United States. Both products mark a broadening of Wrigley’s product
portfolio beyond gum.
In April of 2004, Wrigley acquires Boomer, Solano, Pim Pom
and Trex confections by purchasing a Spanish producer
of confectionery products geared toward kids, teens and adults. This acquisition
expanded Wrigley’s business in Spain, India and China.
In June 2005, Wrigley added the Altoids, Life Savers, Creme
Savers and Sugus brands to its expanding portfolio of confectionery products.
The acquisition added some of the most well-known brands to Wrigley’s chewing gum
portfolio and strengthens the Company’s foundation in the global confectionery
marketplace. Click here for the